Shares of The Trade Desk Inc. (TTD) have languished in 2025, posting a year-to-date decline of -68.82% and, as a result, have fallen to the bottom position within the SIA NASDAQ 100 Index Report. Equally troubling is the attached point-and-figure chart of TTD, scaled at 2%, which shows recent prices breaking below important support (now resistance) in the $40–$44 range, with $40.29 representing resistance based on the 3-box reversal. This challenge is compounded by a weakening sector reading in the SIA Sector Report, where SIA Software has moved into the unfavored zone after slipping from the favored zone earlier this year. Following the recent failure of support at $39.50, the next visible support levels appear to be $28.77 and $23.14, both dating back to pre-COVID-19 highs, while the low reached during the 2020 pullback stands at $14.11.
The second chart presented is a comparison point-and-figure chart of TTD versus SIA CASH EWI (SIACSH), which, while a basic measure, reflects the minimum requirement of outperformance for continuing to buy and hold the security. This requirement was met with a positive trend from 2019 through late 2024; however, a reversal in early 2025 materialized, with TTD ultimately moving into a negative trend by the third quarter of 2025, at which point cash began to outperform TTD shares. This is just one of several readings used to calculate the SMAX score for TTD, where it currently carries a score of 0 out of 10, indicating underperformance versus cash, bonds, equities, commodities, and currencies.
The Trade Desk is a digital advertising technology company that helps advertisers buy and manage data-driven ads across the open internet. The Trade Desk’s stock is reported to be falling mainly because revenue growth has slowed, and recent guidance didn’t meet investors’ high expectations. Competition has intensified, especially from Amazon, Google, and Meta, which are capturing more advertising spend, particularly in connected TV. The stock had a high valuation, so even modest slowdowns led to a sharp pullback as investors reset expectations. Weaker advertising budgets and broader tech market pressure have also weighed on the stock. Overall, investors are questioning whether The Trade Desk can sustain its past growth rate in a more competitive and uncertain market.
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