Global ETF trends to watch in 2025

I cannot believe I’m already drafting my annual 2025 exchange-traded fund (ETF) outlook! The year 2025 is a milestone for me as it marks a quarter century working in financial services, (along with more grey hair and weathered skin). Time is the only constant! So, this instils even more of a sense of urgency in me. Given that time is precious, the value of using it efficiently becomes clearer. Therefore, many thanks for reading thus far and we hope you’ll find the reflections and predictions here worth your time.

Our 2024 predictions were fairly on point as the year saw macro and geopolitical volatility persist, with developed and select emerging markets benefiting from the year of artificial intelligence (AI) awareness.

My general sense is that 2025 may similarly feel like a transitional one, with a continuation of monetary policy easing in developed markets and the investment spotlight still shining on themes like AI, its supply chain, ecosystem and infrastructure. Of course, some residual US political uncertainty  and continued geopolitical tensions remain ever-present to add some spice and volatility.

2025 ETF predictions

US and developed market equity ETFs will see an increase in assets under management (AUM)

This time last year, we were staring down the barrel of slowing global inflation and interest-rate cuts framed against a backdrop of weakening jobs data, suggesting a potentially hard landing for the US economy. While inflation has remained sticky through most of this year, labour markets have been increasingly resilient, suggesting the hard-landing narrative be cast aside (for now—more on this later).

Considering the entirety of 2024, the S&P 500 Index could very well end the year having seen more than 50 all-time highs reached throughout.¹ The so-called “AI bull” of 2024 is showing telltale signs of chasing the red cape into 2025, with global mega-cap tech firms at the forefront and now broadening the investment case out to infrastructure growth to support the AI ecosystem.

Aside from those within the AI supply chain, multinational corporations that can either develop in-house solutions or effectively implement external tools should be able to benefit from productivity gains and reap the rewards of additional cash flow. This, together with continued developed market monetary policy easing, suggests investors may be wise to take the bull by the horns in 2025 and gain broad global exposure to this transformative developed market trend.

Single-country emerging market ETFs will outperform a broader allocation

Republicans and Donald Trump have scored victory in the US presidential race, resolving some of the uncertainty heading into 2025. Trump’s second term in office could lead to significant potential economic and market impacts, given the high tariff agenda of the Republican party. The agenda could heavily influence industry, most notably for the United States and China. Major name brands have pulled back in the region and continue to divert a considerable amount of production supply away from China and instead toward India, which doesn’t help China’s economy in the face of domestic demand debility.

President Xi Jingping’s most recent stimulus package came in response to China’s early year woes and cries for fiscal help, turning the tide in Chinese markets, which kicked off a healthy rally before the country’s equity markets subsequently suffered their worst fall in 27 years.² One thing we believe is certain in 2025 is that the waters will continue to be choppy in the Far East. Therefore, we continue to be bullish on tech-heavy emerging market economies such as South Korea, Taiwan and, depending on any further bumper stimulus, China.

Additionally, our stance on India remains the same as last year, with the country and leadership focused on supportive government policies which include infrastructure development and free trade agreements. India’s narrative is shifting from “Is India the new China?” to “India is the new India!” Further growth is anticipated, owing to the country’s focus on technology and digitization coupled with its favorable demographics, growing middle class and healthy domestic consumption.

US and EU investment-grade corporate bond ETFs should be an AUM winner

Clearly, the economic “landing” story has been more drawn out than the data suggested when I made my ETF predications last year. However, conditions remain consistent: Inflation is falling, and most central banks are cutting interest rates. Nonetheless, the addition of another year of relative economic stability marked by low corporate defaults and circumstances indicative of optimistic company earnings, are helping the US economy potentially achieve a “soft landing” (A soft landing describes an economy slowing, allowing inflation to fall, without tipping into a recession). Historically a soft landing combined with continued easing has been a positive driver for both equity and bond markets. Against this backdrop, we maintain a more hands on approach to navigating fixed income and believe actively managed quality fixed income from both the US and eurozone (US and euro IG) will likely outperform over the coming 12 months.

See that didn’t take too long!

WHAT ARE THE RISKS?

All investments involve risks, including possible loss of principal.  

Equity securities are subject to price fluctuation and possible loss of principal.

Fixed income securities involve interest rate, credit, inflation and reinvestment risks, and possible loss of principal. As interest rates rise, the value of fixed income securities falls. Low-rated, high-yield bonds are subject to greater price volatility, illiquidity and possibility of default.

Changes in the credit rating of a bond, or in the credit rating or financial strength of a bond’s issuer, insurer or guarantor, may affect the bond’s value.

International investments are subject to special risks, including currency fluctuations and social, economic and political uncertainties, which could increase volatility. These risks are magnified in emerging markets.

For actively managed ETFs, there is no guarantee that the manager’s investment decisions will produce the desired results.

ETFs trade like stocks, fluctuate in market value and may trade above or below the ETF’s net asset value. Brokerage commissions and ETF expenses will reduce returns. ETF shares may be bought or sold throughout the day at their market price on the exchange on which they are listed. However, there can be no guarantee that an active trading market for ETF shares will be developed or maintained or that their listing will continue or remain unchanged. While the shares of ETFs are tradable on secondary markets, they may not readily trade in all market conditions and may trade at significant discounts in periods of market stress.

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1. Source: Bloomberg.

2. Source: Bloomberg