Justin Castelli, RIA, and founder of RLS Wealth Management in Fishers, Indiana, joined us at the Inside ETFs Canada Conference in Montreal to talk about how advisors can expand their influence in a relatively easy way, using Linkedin, blogs, vlogs, podcasts and articles.
By accident, through his own efforts to expand his footprint of awareness and influence, Castelli began a blog, and started making his own videos in an effort to help people find him.
It was by no means a selling effort – Success found him because of his 'long game' (not that long) of creating a likeable and personable presence that made him discoverable across the U.S. by prospective clients and referrals. He now gets invited to speak to advisors on this subject at National conferences across the U.S. and Canada.
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