Market Ethos: Countering Investor Behavioural Biases

by Craig Basinger, Chris Kerlow, Derek Benedet, Shane Obata, RichardsonGMP, Connected Wealth

What is a bias?

While the word certainly carries a negative connotation, it is essentially a preconceived opinion or feeling. Sometimes these opinions are based on accurate, objective and balanced information. Other times, they are based on inaccurate or isolated information.

Our minds create biases throughout our lives. They are based on our experiences, with the goal of improving and quickening our decision making process. For example, if you witnessed a motorcycle accident when growing up, you may have formed a bias against motorcycle riding (likely a beneficial bias). Or if you capitulated and sold during the bear market of 2008-09, we are pretty sure you would have a strong negative bias towards investing (unfortunate given the 10 year market recovery).

We all use our biases to reach decisions. This helps us make many decisions each day without having to go through a pain staking endeavor of a drawn out cost / benefit analysis, weighing all the options and possible outcomes. It becomes an issue when our biases are founded on inaccurate or isolated information, and this causes us to come to a wrong conclusion. When you add elevated emotions, biases tend to have a bigger impact on our decision making.

Investing is an emotional undertaking. The stakes are high as it impacts our long term lifestyles and there is a high degree of uncertainty. This environment is ideal for our behavioural biases to impact decisions. Yet it gets even more complicated. We all have different biases based on our own experiences in life and the impact of these biases also changes depending on the situation.

In a recent Market Ethos we explored the behavioural biases that most often impact the decision making process of investment advisors or other investment professionals. The folks who spend the majority of their day in the world of finance providing advice or managing money (HERE). In this report we will highlight a number of biases that have often impacted the investment decision making process of investors. Plus provide some tools to better manage those biases, with the goal of making more objective, better decisions, and hopefully more wealth.

Loss Aversion

In the world of behavioural finance, loss aversion is one of the biggies. Associated with prospect theory which found we feel the pain of losses to be far greater than the pleasure of an equal sized gain. This may sound a bit abstract, and perhaps the chart to the right doesn’t help much, but loss aversion impacts many investors decision making.

Since we dislike losses, it can cause us to hold onto losing investings too long, in the hopes it will recover. This is often referred to as ‘get-even-itis’. It can also lead investors to sell their winners too early, attempting to avoid the pain caused in case the share price falls back down.

Consider if you owned two investments, one has done well while the other has not. Now you have to sell one. Selling the winner would be a ‘win’, you made money and it would remove the risk of the round trip where the share price falls back to the level you initially invested. Selling the loser turns a paper loss into a real one (yuck). Plus, what if it recovers, you will feel the fool.

Unfortunately, this thought process can really hurt returns over time. The top chart based on the index members of the TSX 60 each year, sorted by trailing 1-year performance and tracked the performance for the subsequent year. Essentially capturing the ‘winners’ and ‘losers’. As you can see, the winners tend to keep winning while the losers don’t seem to recover all that much. This is statistical evidence that should help encourage investors to cut their losses and let their winners run longer.

How to defend against loss aversion – A significant portion of loss aversion is rooted in Anchoring and Sunk Cost bias. This is basically making decisions based on the original cost of investment. Ignoring the original cost can help offset this bias. After all, it is the current market value and future prospects of an investment that truly matter, the stock or fund doesn’t know or remember what you paid for it. Obtaining a second opinion on an investment also helps. While the person you ask has biases too, they won’t be emotionally vested or anchored by what you paid and they are likely to have different biases. Another tool that can help is documenting the original thesis or rationale for an investment. If it still holds, even if down in price, this investment is typically fine to hold on. If the situation has changed, and the thesis is no longer valid, usually best to cut and run.

Performance Chasing

This isn’t a behavioural bias but is the end result of a number of biases including Overconfidence and Herd Behaviour.

Overconfidence: Overconfidence is the tendency to believe past performance is evidence of a superior manager. While this may be the case, more often it is the manager’s style being well rewarded in the current market environment.

For example if two U.S. equity funds had trailing 3-year annualized performance of +20% and +8%, you may jump to the conclusion that the first manager is simply better and invest in that one. However, if the first is a growth manager and second a value tilted manager, this is more a case of the market rewarding growth over value than one manager being better than the other.

Herd Behaviour: The financial industry encourages this behaviour and does little to limit its impact on investment results. You may have noticed the popularity of those charts showing how much $10k would have grown over a number of years invested in a fund. This is attempting to lure you in by implying the herd is doing so well, you just need to join.

The problem is that the investment styles rewarded in the market tend to change from year-to-year and chasing the best trailing performance can have a negative impact on returns as the market dynamics change. The second chart on this page is the return of the market, the average fund return which is a little lower due to fees, and the dollar weighted investor return. Much of this drop in performance from fund to actual investors returns is caused by investors piling into a fund only after it has had a strong performance run.

The third chart (on page 2) is a study by Cambridge Associates where they took the top 10% of funds based on their 10-year track records. These are the super stars of that decade. Yet during that 10-year period of stellar performance, over half experienced a rolling 3-year period when they were below average. And over 40% of these stars suffered a 3-year period in the bottom decile.

If you had sold these fund during their period of underperformance, lured by another fund doing well in that market environment, you would have missed out on owning one of these strong performing funds just because their investment style/approach was out of vogue for a period.

How to defend against performance Chasing – Past performance is important, but it needs to be analyzed in context with the market environment, which styles or assets are being rewarded and which are not. Don’t confuse right place, right time for skill. Growth has dominated the U.S. market in the past few years, selling all your value and dividend focused managers to pile into all growth is a recipe for some very poor results when the style leadership changes. When reviewing past fund performance, analyze it with a filter of the market environment during that time. And remember how it all fits together in the portfolio, not just looking at one investment in isolation. There is now rising evidence value investing could be set to outperform, simply looking at past performance won’t get you there.

Status quo bias

A body at rest, stays at rest. The Status Quo bias is based on our desire to simply leave things the way they are and is related to Regret Aversion. Many investors, even when faced with a solid reason to make a change, will opt to do nothing. This is caused by worrying you are making the wrong decision and you will regret the choice afterwards. A great, and potentially painful, example of this is Nortel. Many of the shareholders of this once darling tech company never sold after receiving shares spun out from BCE, even though Nortel had a very different risk/reward characteristics compared to ma Bell.

There is more evidence of the status quo bias during periods of market weakness. Does this sound familiar – I’m holding extra cash waiting for a correction to invest. Then once a correction comes, no action is taken because corrections elevate your emotions, elevated emotions make us more susceptible to biases in our decision making, and you decide best to do nothing in case the market keeps going down.

How to defend against status quo bias – Having a clear thesis or rational for your investments, current asset allocation weights and geographic mix really helps. These don’t have to be pages long, even just a few bullet points helps. This way, if a change is being proposed, it can be in the context of why you originally owned or did something. This can really create a more objective conversation regarding portfolio changes. If you are holding cash to be opportunistic on a correction, write a personal contract that you will invest if the market drops X%.

Familiarity bias

This is the bias that causes many investors to buy things they are familiar with and leads to less diversification.

For Canadian investors this is often evident by a home country bias, having too much invested in your own domestic market. This diminishes diversification as our equity markets are not well balanced. The TSX is 34% financials, 20% energy and 11% materials. Very little in the way of health care, technology or global consumer companies. A good little trick to show familiarity bias is ask yourself if you would feel equally comfortable owning CIBC or BB&T (a U.S. bank of equal size). Chances are it would be CIBC since you see them everywhere.

Interestingly, the direct non Canadian equity holdings that are most often seen in portfolios are the megacap U.S. names. This helps address the home country bias a bit but also introduces another aspect of familiarity bias in more famous large cap names. Again this can limit diversification.

How to defend against Familiarity Bias – One easy solution to gain exposure internationally, including outside the U.S., is to use either funds or ETFs. The benefit being you won’t be staring at companies you have never heard of before in your portfolio. Also with funds, there should be some local expertise on the ground where they are investing.



Charts are sourced to Bloomberg unless otherwise noted.
This publication is intended to provide general information and is not to be construed as an offer or solicitation for the sale or purchase of any securities. Past performance of securities is no guarantee of future results. While effort has been made to compile this publication from sources believed to be reliable at the time of publishing, no representation or warranty, express or implied, is made as to this publication’s accuracy or completeness. The opinions, estimates and projections in this publication may change at any time based on market and other conditions, and are provided in good faith but without legal responsibility. This publication does not have regard to the circumstances or needs of any specific person who may read it and should not be considered specific financial or tax advice. Before acting on any of the information in this publication, please consult your financial advisor. Richardson GMP Limited is not liable for any errors or omissions contained in this publication, or for any loss or damage arising from any use or reliance on it. Richardson GMP Limited may as agent buy and sell securities mentioned in this publication, including options, futures or other derivative instruments based on them.
Richardson GMP Limited is a member of Canadian Investor Protection Fund. Richardson is a trade-mark of James Richardson & Sons, Limited. GMP is a registered trade-mark of GMP Securities L.P. Both used under license by Richardson GMP Limited.
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