If You Build It They Will Come.
by Bob Simpson
I can't get through the movie "Field of Dreams" without crying. There are messages in the move that just reach into my chest and grab my heart. The scene that hits me the hardest is when the catcher flips back his mask and Ray sees that it the ghost of his father. “You wanna have a catch?” Maybe it is that my dad died when I was six years old and although I have played baseball my whole life, I never had the chance to “have a catch” with my dad.
For almost 20 years, I have been helping financial advisors to build great businesses and the “If you build it they will come” theme has always stuck with me.
“Ray, people will come Ray. They'll come to Iowa for reasons they can't even fathom. They'll turn up your driveway not knowing for sure why they're doing it. They'll arrive at your door as innocent as children, longing for the past. Of course, we won't mind if you look around, you'll say. It's only $20 per person. They'll pass over the money without even thinking about it: for it is money they have and peace they lack. And they'll walk out to the bleachers; sit in shirtsleeves on a perfect afternoon. They'll find they have reserved seats somewhere along one of the baselines, where they sat when they were children and cheered their heroes. And they'll watch the game and it'll be as if they dipped themselves in magic waters. The memories will be so thick they'll have to brush them away from their faces. People will come Ray. The one constant through all the years, Ray, has been baseball. America has rolled by like an army of steamrollers. It has been erased like a blackboard, rebuilt and erased again. But baseball has marked the time. This field, this game: it's a part of our past, Ray. It reminds of us of all that once was good and it could be again. Oh... people will come Ray. People will most definitely come.”
Field of Dreams is a great story. I think my story is a great story. You can read the business version of my story by clicking here. You probably have a great story, too.
People love great stories. Stories help you to influence and motivate people but even more importantly, they help you to keep you motivated. Stories make you memorable. People may not always remember your face or name but they remember your stories.
The one great things about being an entrepreneur is that you can re-invent your business when necessary, to make things fresh again and rekindle your passion. You can write a great story and if you get tired of it or if market conditions demand a new story, you can rewrite your story.
Business isn’t about making money. It is about providing you an opportunity to change lives and actually get paid for it. Money is simply the reward for building a great business that inspires everybody who comes in touch with your business to promote your business to friends and colleagues. Your business is part of your life story and you can choose to live a normal existence or write a great story that your friends, families and clients will remember.
We are different from most business coaching firms. I have been doing this since 1998. I have worked with hundreds of advisors. I have been one of the top advisors in Canada, building a $120 million books when the average advisor book was less than $5 million. I have been a branch manager and a member of a national sales management team. (Don’t hold that against me, please.) I focus on your core – relationship management, investment management, wealth management and business development. I am a systems-focused guy.
My ideal client is a successful advisor who wants to build a great business. I’m looking for advisors who want to double their businesses every three years and are willing to work hard on their businesses. People who put their client interests first and are dedicated to deliver engaging and satisfying wealth management experiences to people who meet their ideal client profile. Advisors who want to be professional money managers, who screen out all discoverable risks and capture better than benchmark returns in good markets and protects client capital in bad markets.
I am looking for advisors who have an athletic background. These people understand and appreciate coaches, are able to deal with adversity and know the importance of a system but most importantly they want to make the most out of their abilities. I am looing for advisors who cry when they watch “Field of Dreams”.
I am looking to work with advisors who want to write a great story that they have 100% belief in and who want to build a great business by telling their story to everybody they come into touch with.
For almost 20 years, I have been helping financial advisors to build great businesses and the “If you build it they will come” theme has always stuck with me.
“Ray, people will come Ray. They'll come to Iowa for reasons they can't even fathom. They'll turn up your driveway not knowing for sure why they're doing it. They'll arrive at your door as innocent as children, longing for the past. Of course, we won't mind if you look around, you'll say. It's only $20 per person. They'll pass over the money without even thinking about it: for it is money they have and peace they lack. And they'll walk out to the bleachers; sit in shirtsleeves on a perfect afternoon. They'll find they have reserved seats somewhere along one of the baselines, where they sat when they were children and cheered their heroes. And they'll watch the game and it'll be as if they dipped themselves in magic waters. The memories will be so thick they'll have to brush them away from their faces. People will come Ray. The one constant through all the years, Ray, has been baseball. America has rolled by like an army of steamrollers. It has been erased like a blackboard, rebuilt and erased again. But baseball has marked the time. This field, this game: it's a part of our past, Ray. It reminds of us of all that once was good and it could be again. Oh... people will come Ray. People will most definitely come.”
Field of Dreams is a great story. I think my story is a great story. You can read the business version of my story by clicking here. You probably have a great story, too.
People love great stories. Stories help you to influence and motivate people but even more importantly, they help you to keep you motivated. Stories make you memorable. People may not always remember your face or name but they remember your stories.
The one great things about being an entrepreneur is that you can re-invent your business when necessary, to make things fresh again and rekindle your passion. You can write a great story and if you get tired of it or if market conditions demand a new story, you can rewrite your story.
Business isn’t about making money. It is about providing you an opportunity to change lives and actually get paid for it. Money is simply the reward for building a great business that inspires everybody who comes in touch with your business to promote your business to friends and colleagues. Your business is part of your life story and you can choose to live a normal existence or write a great story that your friends, families and clients will remember.
We are different from most business coaching firms. I have been doing this since 1998. I have worked with hundreds of advisors. I have been one of the top advisors in Canada, building a $120 million books when the average advisor book was less than $5 million. I have been a branch manager and a member of a national sales management team. (Don’t hold that against me, please.) I focus on your core – relationship management, investment management, wealth management and business development. I am a systems-focused guy.
My ideal client is a successful advisor who wants to build a great business. I’m looking for advisors who want to double their businesses every three years and are willing to work hard on their businesses. People who put their client interests first and are dedicated to deliver engaging and satisfying wealth management experiences to people who meet their ideal client profile. Advisors who want to be professional money managers, who screen out all discoverable risks and capture better than benchmark returns in good markets and protects client capital in bad markets.
I am looking for advisors who have an athletic background. These people understand and appreciate coaches, are able to deal with adversity and know the importance of a system but most importantly they want to make the most out of their abilities. I am looing for advisors who cry when they watch “Field of Dreams”.
I am looking to work with advisors who want to write a great story that they have 100% belief in and who want to build a great business by telling their story to everybody they come into touch with.
If you build it they will come. They will come for reasons they can't even fathom. They'll turn up at your offices with their chequebooks and statements in hand and they will tell you their life stories and about their families. They will share their dreams and fears. They will sit and listen to your stories about what they need to do to achieve their goals and they will work hand-in-hand with you to make those dreams reality. They will share your stories with friends and colleagues
If this sounds like you, please give me a call and share your story.
Bob Simpson
905-502-0100
This post was originally published by Bob Simpson at synchronicity.ca
Copyright © Bob Simpson
