In the real world, you donāt have infinite resources; you donāt have a perfect product; and you donāt sell to a growing market without competition. Youāre also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding. Guy Kawasaki presents eight salient tips in The Art of Branding that will give your brand the attention it deserves.
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