In the real world, you donât have infinite resources; you donât have a perfect product; and you donât sell to a growing market without competition. Youâre also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding. Guy Kawasaki presents eight salient tips in The Art of Branding that will give your brand the attention it deserves.
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