Despite Donald Trump’s relentless branding of The New York Times as the “failing New York Times,” the market seems to disagree. While the president continues to use the label as a political weapon, the company’s stock may be telling a different story. NYT shares have been quietly defying the narrative, pushing higher on the back of strong digital growth and investor confidence. In this report, we cut through the noise and take a hard look at the technical picture of the stock, because in the end, charts don’t care about tweets.
Let’s delve deeper by first looking at the SIA Relative Strength Matrix Position chart above, where shares of NYT have moved in and out of the favored green zone of the SIA MidCap 400 Index Report on several occasions over the past several years and have once again pushed into the favored zone, currently in position #69. In doing so, NYT shares have also completed a strong breakout on solid volume past prior resistance at $56, now trading just above $60. The weekly candlestick chart now appears to have established a support zone at $46, and as the weeks move along, the old resistance at $56 will need to be tested to indeed become another zone of support. When compared against other asset classes to establish the SIA SMAX score, we find a perfect reading of 10 out of 10, which, taken together with its growing leadership within the SIA MidCap Index Report amongst its mid-cap peers, shows that NYT is not “failing” but rather “strengthening.” This is becoming more apparent as share performance is showing gains of 16.95% YTD, 8.65% over the past quarter, and 10.65% over the past month, compared to the S&P 500 Index which is up 9.66%, 9.01%, and 3.30% over the same time frames.
The SIA Point and Figure charts might paint an even better picture of this breakout and the growing relative strength, where colors are coded on the chart with the SIA Matrix Position Tool engaged. Here we find a bullish catapult as shares moved past the $57.83 level as they pushed past prior resistance. To establish new resistance levels on the Point and Figure chart, we can look to prior consolidation zones and use a vertical count to establish two similar readings, one at $71.91 and another one box above it at $73.35. After the breakout, shares of NYT rolled into a 3-box reversal, which tests the first support at $56.70 and makes the first resistance now at $62.60, both important near-term readings that might indicate the interplay between supply and demand.
Other important support levels that might become noteworthy include the $53.43 level, which was an old resistance level from 2021, along with the trend-level support at $44.71. NYT is a member of the unfavored SIA Media Sector, which is showing renewed signs of strength outside of the new digital media companies like Meta Platforms, Roblox Corp, and Netflix that have dominated the space from an absolute and relative perspective over the past many years, potentially making it a sector to monitor in the back half of 2025.
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