EMQQ Global's Kevin Carter: A Serial Investech Pioneer Walks into Princeton University

🔥 You’ve heard of index funds… but what if the real revolution in investing started with fractional shares, a phone call to Dr. Burton Malkiel, and a vision for emerging markets that no one saw coming?

Listen on The Move

In Part 1 of this fireside chat on Insight is Capital host Pierre Daillie sits down with Kevin Carter, Founder and CIO of EMQQ Global, for a wide-ranging conversation that spans Carter’s unplanned journey into finance, his pivotal role in the birth of fractional investing, AND direct indexing, and the origin story of EMQQ, the Emerging Markets Internet Index ETF.

Carter recounts his early days reading A Random Walk Down Wall Street, cold-calling its author Dr. Burton Malkiel, and launching not one—but multiple investing platforms that have shaped how millions invest today. From building the “Build Your Own Fund” platform sold to E*TRADE, to coining “Tax Alpha”, to launching ETFs that target the real growth in emerging markets (hint: it's not state-owned enterprises), this episode is a deep dive into innovation, conviction, and seeing around corners.

🎬 Chapters & Timestamps:

00:00 – Intro: Meet Kevin Carter, founder of EMQQ Global
01:30 – How a basketball chat led to a job on Wall Street
03:10 – Reading A Random Walk Down Wall Street—and calling its author
06:45 – Realizing the mutual fund industry is a 1.5% “wealth tax”
10:15 – Africa, a notebook, and the spark for fractional investing
13:00 – Creating eInvesting and pioneering Build Your Own Fund
16:20 – Cold-calling Dr. Burton Malkiel at Princeton
18:30 – Selling to E*TRADE and the rise of direct indexing
22:00 – Custom indexing, ESG before ESG, and inventing “Tax Alpha”
28:00 – Avoiding over-diversification: Buffett vs. Bogle
33:00 – The Google connection and the call to invest in China
37:00 – The red flags inside traditional China ETFs
44:00 – Launching EMQQ to target the real consumer tech growth
49:00 – Smartphones, internet, and the leapfrog effect
55:00 – Why EMQQ and INQQ launched at the worst possible time
58:00 – The delisting drama, China tech crackdown, and investor fear
01:03:00 – EM growth vs. value traps—and why India is next

This conversation continues in Part Two, where we dive into the "India Stack" and what it means for India's economic growth and tech/internet sector.

Where to find Kevin Carter, EMQQ Global

Kevin Carter on Linkedin - https://www.linkedin.com/in/thekevintcarter/
EMQQ Global - https://emqqglobaletfs.com/
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