Are we surfing the next great waveâor waiting for it to crash?
RiverFront Investment Groupâs 2026 Outlook Summary1, titled Riding the Wave, doesnât just answer thatâit frames the question in historical, behavioural, and macroeconomic terms. In a market intoxicated by AI, rate pivots, and recession whiplash, the team argues that weâre not in the throes of a euphoric market bubbleâbut still very much in a rational, data-supported boom.
Letâs unpack what RiverFront calls âthe anatomy of booms & bubbles,â and why they believe investors are misreading the moment.
Sentiment â Speculation: Why This Boom Feels EmotionalâBut Isn't a Bubble
The market, they note, is full of cautionâeven paranoia. âThe question we fielded most often this year was âare we in a market bubble?ââ they write, before pointing to an ironic twist: a bubble in bubble concerns. In fact, âJudging by the near-record number of Google searches in Q4 for âstock market bubbleâ... we do appear to have a âbubbleâ in bubble concerns!â
This anxiety is the very reason they remain bullish. They argue that fear and caution are not characteristics of market tops but often precede major upside. In their words:
âCautious sentiment like this may be one of the clearest indicators that the stock boom still has room to go, in our view.â
Boom â Bubble: The Anatomy of a Cycle
RiverFrontâs analysis draws on both history and behavioural finance. They dissect prior episodes of market excess, noting that weâre far from the âEuphoriaâ phase typical of bubbles:
âIn studying classic US bubbles in the 1920s and the 1990s, neither valuation, leverage nor sentiment today resembles âEuphoriaâ-stage bubble behaviour, in our view.â
Instead, they believe we're in the "Boom" phaseâa period marked by rapid but rational capital deployment, particularly in AI-related spending. Their base case is straightforward:
âFurther upside for US stocks, due to AI spending, an accommodative Fed, and no recession.â
They anchor this view with an evocative comparison: todayâs environment mirrors the 1960s boom more than the 1999 bubble. The latter ended in a bust; the former delivered a prolonged expansion. âIf the 50s and 60s are any guide, we may only be in the early stages of what could be a less powerful but more sustained stock âBoomâ⌠rather than in the midst of a euphoric âBubbleâ.â
Three Scenarios, One Clear Tilt
RiverFrontâs 2026 forecast is grounded in probabilities. Their âBase CaseââAI Boom Continuesâis assigned a 60% likelihood. Their outlooks:
| Scenario | S&P 500 Range | US GDP | Inflation | 10Y Treasury |
|---|---|---|---|---|
| Bear Case (15%) | â25% or worse | 1.2% | 2.0% | 3.5% |
| Base Case (60%) | 8â12% gain | 3.0% | 2.6% | 4.2% |
| Bull Case (25%) | 15%+ gain | 3.9% | 2.5% | 4.5% |
They reiterate: âWe continue to favour stocks over bonds, and US assets over international.â
Risks on the Radar: 2026 Is a Political Year
RiverFront isnât blind to risk. Among the red flags theyâre tracking:
- Credit conditions
- Sticky inflation
- Federal Reserve policy
- Presidential election volatility
The team cautions that, â2nd years in Presidential cycles are typically volatile.â
This isnât a call for unguarded optimism. Rather, itâs a conviction that structural and sentiment indicators donât yet justify panicâor even significant pullback.
Visuals That Reframe the Narrative
The report features three key charts, and each tells its own story:
- Chart 1 (Page 2): Compares the current NASDAQ rally post-ChatGPT to the 1990s tech bubble. It suggests weâre still in the âBoomâ stage, akin to 1996, not the âProfit Takingâ mania of 1999â2000.
- Chart 2 (Page 2): Offers a more nuanced analog: the âNifty Fiftyâ era of the 1960s. The boom âslows... but the cycle is prolonged.â
- Chart 3 (Page 3): A near-satirical look at Google Trends shows a vertical spike in searches for âstock market bubbleâ in late 2025. Market hysteria? Maybe. Market top? Not necessarily.
What To Watch
While not intended as investment advice, RiverFrontâs strategy signals a few key moves:
- Stay overweight U.S. equities.
- Remain cautious but engaged in tech and AI names.
- Donât expect Fed policy to derail growth just yet.
- Monitor inflation and credit for signals of a regime change.
The unspoken message: donât fight the boomâbut donât pretend itâs a bubble either.
Final Word: Stay Rational, Stay Invested
In an age of algorithmic angst and digital groupthink, RiverFront offers a refreshing position: informed optimism. Their 2026 Outlook doesnât deny market riskâit simply asserts that risk does not yet equal reckoning.
As they sum up, âBubbles are only obvious in retrospect.â For now, the evidence suggests the marketâs not drunkâitâs just wide awake.
Quoting RiverFront IG directly and verbatim:
- âNeither valuation, leverage nor sentiment reflect âBubbleâ behavior yet, in our view.â
- âWe do appear to have a âbubbleâ in bubble concerns!â
- âWe may only be in the early stages of what could be a less powerful but more sustained stock âBoomâ⌠rather than in the midst of a euphoric âBubbleâ.â
Letâs not miss the wave because we feared the splash.
Footnotes:
1 ** RiverFront Investment Group, 2026 Outlook Summary. December 2025


