Why we believe quality stocks are mispriced

Key takeaways

• Quality stocks have underperformed this year amid a risk-on rally.
• In small caps, unprofitable firms have outperformed profitable peers by roughly 20% since Liberation Day, highlighting how sentiment has overwhelmed fundamentals.
• We see this mispricing as structural, not cyclical—a recurring market bias that undervalues durability in favor of near-term excitement.
• We believe investors with a disciplined, valuation-aware approach can capture the long-term premium embedded in true quality.

The quality paradox

Quality names should command a premium, right?

After all, these are companies with strong earnings, resilient balance sheets, and sustainable margins—attributes that often drive outperformance. But this year, that’s been anything but the case.

High-quality stocks have underperformed sharply across markets in 2025. For instance, in U.S. small caps, companies with negative earnings have outperformed profitable ones by about 20% since Liberation Day, while the Russell 2000’s rally has favored high-volatility, unprofitable names.

This trend took off following the post-Liberation Day rebound, and in the view of one of our money manager/subadvisors, resembles what happens when a piñata bursts at a party. Once the market rallied on tariff truces, a free-for-all emerged among investors, who grabbed whatever names they could scoop up, regardless of fundamentals or valuation.

We call this the quality paradox—when strong fundamentals are ignored in the rush for risk. It’s not that quality has lost its edge. It’s that market psychology has temporarily drowned it out.

Structural blind spots in pricing quality

Quality’s mispricing isn’t new. It’s rooted in the way markets process information and chase cyclicality. In risk-on periods, investors often overvalue short-term earnings growth and underprice steady profitability. That tendency can widen when volatility and momentum dominate flows.

We see this dynamic clearly in the recent small-cap cycle. Passive flows and factor crowding magnified the rotation toward speculative growth, while quality and low-volatility exposures lagged, hurting active managers who emphasize fundamentals. Case-in-point: roughly 85–90% of small-cap managers have underperformed since April, highlighting the extreme payoff to non-earning small cap companies.

This environment has stretched the valuation gap between perceived and intrinsic quality. It’s most visible in under-researched segments like small caps, but we see echoes across Europe, Japan, and emerging markets.

Quality as a misunderstood factor

Investors often treat quality as a defensive style—a shelter rather than a source of alpha. Yet over time, quality has been one of the most persistent drivers of compounded returns. The problem is that markets rarely price that persistence correctly.

In expansion phases, quality’s advantages—consistency, risk control, and governance—are discounted. These companies may look “boring” next to high-growth names, but their ability to preserve capital and reinvest at scale often drives superior long-term outcomes.

We view quality as a cross-cycle factor that performs best when investors pay the least attention to it. The signals that define quality vary by region—cash flow in developed markets, balance sheet strength and governance in emerging markets—but the behavioral mispricing is universal. When markets chase excitement, they undervalue endurance.

Investment implications

We believe the mispricing of quality is structural, not cyclical. It reflects behavioral biases, passive distortions, and the market’s periodic obsession with momentum. For investors, that means patience can be a powerful differentiator.

We believe disciplined exposure to true quality—defined by durable profitability and prudent capital allocation—can improve long-term risk-adjusted outcomes. The current disconnect between price and fundamentals represents not a failure of the quality factor, but an opportunity to lean into it.

When the piñata rally ends and the candy is sorted, we expect investors to rediscover the value of what they already know: quality compounds quietly, then all at once.