by Sonal Desai, Ph.D., Franklin Templeton Investments
The unprecedented nature of the COVID-19 economic disruption has made traditional gauges of economic developments woefully inadequate, says our Fixed Income CIO Sonal Desai. She highlights the need to look deeper into new ways of examining the path toward recovery through peopleās attitudes and actual behavioural response to this crisis measured via a new study Franklin Templeton is undertaking with Gallup.
Six months into the pandemic-driven disruption of our lives and the economy, we have learned a lot; but, in many ways, we face greater economic uncertainty than we did back in March.
Since June, activity data have shown that the US economy can still stage a strong rebound. Non-farm payrolls surprised on the upside for two consecutive months, bringing back nearly 7.5 million jobs. Weekly jobless claims dropped sharply, retail sales bounced and consumer sentiment recovered in June. High-frequency indicators like the Google mobility index and OpenTable reservations confirmed a brisk rebound in activity.
New COVID-19 cases have also risen again, however. This in part reflects more testing, but the positivity rateāthe share of new tests that turn out positiveāhas also risen. The good news is that compared to the first wave of contagion, fewer of those infected appear to need hospitalisation and intensive care, and hospital stays seem to be shorter. This is in part because less-vulnerable people account for a larger share of the new cases (many are younger), and partly because hospitals have gotten better at treating COVID-19 patients.
This second wave of contagion, however, threatens to derail the economic recovery. California has already re-instituted a full lockdown, ordering counties to close most indoor activities, and other states have halted or reversed the easing of restrictions. A preliminary reading of the July Michigan consumer confidence index shows a drop after two months of recovery.
Going forward I see three āknown unknownsā that will determine how the recovery unfolds:
- Progress toward a vaccine: a few front-runners have already emerged, and a government-private sector collaboration (ambitiously dubbed āOperation Warp Speedā) has accelerated the usual timeline of development and production. A vaccine under development by AstraZeneca and Oxford University has just been shown to successfully trigger an immune response, and AstraZeneca says it could manufacture billions of doses; parallel efforts by US biotech firm Moderna and by a team of Pfizer and Germanyās BioNTech are in relatively advanced stages. Experts believe a vaccine might be ready in 12ā18 months.
- Policy decisions: whether different US states and counties will go back into a full lockdown or try to implement a more targeted strategy, now that we have a better understanding of how the virus spreads and how different segments of the population are more or less at risk.
- Peopleās behaviour: how quickly and under what conditions people are willing to go back to their former activities and spending and working habits.
These three factors are, of course, inter-related. Peopleās behaviour is influenced by policy restrictions, benefits and incentives. In turn, policymakersā decisions are impacted by the degree to which people are afraid of contagion, eager to go back to work or shopping, and are ready to comply with safety recommendations. Additionally, progress towards a vaccine will impact both policy decisions and individualsā attitudes.
To get a deeper insight into these dynamics, we are launching a new Franklin TempletonāGallup Economics of Recovery Study in collaboration with Gallup.
We will conduct a monthly survey to assess a wide range of behavioural and economic factors, including under what conditions people would be ready to go back to their previous spending habits and patterns of behaviour; to what extent they support the reopening of specific activities; how they have been impacted by the virus in their everyday behaviour and economic prospects.
We will combine the results of this large-scale survey with high-frequency activity data to better understand how economic activity will respond in the coming months, what the ānew normalā will look like once the situation stabilises, and the short-term and long-term implications for financial markets and investment strategies.
While much of the existing analysis and discussion centers on the dynamics of the pandemic itselfātoo often with a narrow focus on the number of new casesāthe attitudes of individuals play an equally important role in the economic recovery, if not even more decisive.
And, peopleās attitudes donāt just depend on the dynamics of the virus: In a recent study, Gallup Chief Economist Jonathan Rothwell and Professor Christos Makridis of Arizona State University find that political affiliation is the primary driver of peopleās response to the pandemic: the extent to which they are worried about the virus and willing to go back to work or to shop, depends largely on whether they identify as Democrats or Republicans. This is somewhat discouraging, and our research will track whether political affiliation continues to play a dominant role, or whether better information on health care and economic developments will carry an increasing weight.
A V-shaped recovery could still happen; so could a new great depression. The stakes are higher than ever, and so is the uncertainty we face. The unprecedented nature of this economic disruption has made the traditional gauges of economic developments woefully inadequate. So, together with Gallup, weāre rolling up our sleeves to find out whatās happening and what lies ahead.
Our first results will be in soonāstay tuned for the highlights and some new analysis.
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This post was first published at the official blog of Franklin Templeton Investments.

