Dear Advisor: Women Call the Shots at Home

Our conversation with Judy Paradi and Paulette Filion, partners at StrategyMarketing.ca, experts in marketing to women, and co-authors of the terrific new book, “Invest in HER, The Smart Financial Advisor’s Guide to Winning Female Clients.” According to numerous studies, women are on course to control about half of all accumulated wealth in Canada within the next decade. The financial industry, though, which remains dominated by males, has been slow to evolve in light of this extraordinary socio-economic trend. This isn’t the 60’s anymore. Women are getting elected to government, they are gaining an influential foothold on Boards of Directors. They start businesses, they are terrific consumers. Women are expected to live longer than men.

– Today women account for 62% of University graduates

– Women represent almost half of all practicing lawyers and accountants, more than 60% of all new physicians, and are the main breadwinners in 40% of all households.

In their new book, "Invest (in) HER, The Smart Financial Advisor’s Guide to Winning Female Clients", they say advisors are missing the obvious – they have failed to see that their future success depends on women – of every age and background. Please visit StrategyMarketing.ca for more details. This podcast is also available wherever you listen to your favourite podcasts:

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Transcript (coming soon)    

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