25 Tweetable Quotes from the Best Minds in Marketing

There's no doubt that marketing is an important part of running your business. It helps you communicate with your clients, reach out to prospects, and build your brand. But what are the best ways of doing this, and how do you know if your efforts are on track?

To provide some direction to your next marketing initiative, why not tap into the best minds in marketing (via their Twitter feeds). I hope you will find these thoughts on marketing to be helpful—and maybe even inspirational. If a particular quote strikes you, feel free to share it with those in your network (using the handy Twitter icon at the end of each quote).

"The best networking occurs when it's not called networking." — Scott Stratten 

 "Embrace your successes and sit in your failures. The best way to embrace authority is to accept all that comes with it." — Amy Schmittauer 

"Your brand is not the hero. Your customer is. (But the brand can be the mentor.)" — Jack Vincent 

"Constantly rethink: what makes you successful and needs to continue vs what made you successful but will now stand in your way." — Craig Miller 

"Social media isn't a race to see who gets there first. Don't jump on every bandwagon following the crowd and expect to be a leader." — Peg Fitzpatrick 

"When things are going well, it's nice to get feedback from the team. When they're not, it's absolutely necessary." — Dharmesh Shah 

"Anytime you're tempted to upsell someone else, stop what you're doing and upserve instead." — Daniel Pink 

"You have to believe in what you sell and you have to care about your industry." — Trish Bertuzzi 

"Your culture is the brand. Your employees are the brand. Your core values and guiding principles are the brand. You are the brand." — Vala Afshar 

"Transparency is a trust multiplier." — Brian Halligan 

"Marketing is now an iterative continuous process vs. being simply campaign driven." — Shama Hyder 

"If you don't understand people, you don't understand business." — Simon Sinek 

"Your best distribution strategy is having a large network. Get out of the office. Make friends. Help people." — John Bonini 

"If the label fell off your content, would people know it was you? Why tone of voice matters." — Ann Handley 

"Good marketing makes the company look smart. Great marketing makes the customer feel smart." — Joe Chernov 

"It doesn't matter how much has been said in your industry. YOUR VOICE needs to be heard." — Marcus Sheridan 

"Every marketing challenge revolves around these questions: WHO are you trying to reach? (If the answer is 'everyone,' start over.)" — Seth Godin 

"Best way to sell something - don't sell anything. Earn the awareness, respect, & trust of those who might buy." — Rand Fishkin 

"People who serve more sell more. Nobody wants to be sold, but we all want help." — Jill Rowley 

"Marketing is still about good storytelling. Tools may make it seem easy, but some story tellers are better than others." — Christine Perkett 

"A great brand is a story that never stops unfolding." — Tony Hsieh 

"Worth noting: When you help others become influential, it boosts your own influence even more." — Lee Odden 

"Your brand/biz is what you do, your reputation is what people remember/share." — Ted Rubin 

"Not having a marketing plan is a plan to fail." — Mike Allton 

"Every company is its own TV station, magazine and newspaper." — Jay Baer 

Do you have a favorite quote on marketing? Which of these tweets best reflects your approach to marketing? Please share your thoughts with us below!