by Ben Carlson, A Wealth of Common Sense
āIf every stock you own is on the new high list, youāre a momentum guy. If every stock you own is on the new low list, youāre out of business.ā ā Leon Cooperman
Mean reversion is one of the most powerful forces in all of finance.Ā Above average performance is eventually followed by below average performance. Good times can lead to bad times and the best time to invest is during the bad times.
But this concept is generally reserved for the broader markets, not individual stocks. The problem with ābuy when thereās blood in the streetsā is that sometimes individual stocks donāt comes back from the dead.
Although the market was spitting out tons of value during the financial crisis, not everything available at fire-sale prices worked out. I remember a portfolio manager friend of mineĀ told me he was buyingĀ American International Group (AIG) hand over fist when it hit a few bucks a share. āAll it has to do is come back half way to the prior peak and Iāll be rich.ā
You can see this strategy didnāt work out thatĀ well:
The same thing happened to a number of well-know financial stocks, includingĀ Bank of America (BAC):
Citigroup (C):
And Fannie Mae (FNMA):
One of the most common behavioral biases when buying individual stocks is anchoring to previous levelsĀ or the purchase price of a stock. The first thing investors do when researching a stock is pull up a historical chart of past prices. The fact that a company traded for a certain price in the past gives investors a false sense of hope that it will automatically go back to that previous price point. Sometimes this works, but trying to catch a falling knife can be a dangerous strategy if you donāt know what yourāre doing.
My friend Michael Batnick shared some great statistics on individual stocks a couple of weeks ago that puts this into perspective from the standpoint of the overall market:
Using a universe of Russell 3000 companies since 1980, roughly 40% of all stocks have suffered a permanent 70%+ decline from their peak value. Looking at the table below, we see that nearly sixty percent of Tech companies have had a catastrophic loss, which they define asĀ āa 70% decline from peak value with minimal recovery.ā
Averaging down in a losing stock sounds like a great strategy in theory. And it is, assuming you have a good idea about the future prospects of the business in question and are fairly certainĀ the market is undervaluing the company. Stating the obvious, this is not an easy task.
Be fearful when others are greedy but make sure you understand what youāre buying into.
Source:
The risk of concentrated portfolios (Irrelevant Investor)
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Copyright Ā© Ben Carlson, A Wealth of Common Sense


