The battle between your present and future self
December 2011
Daniel Goldstein studies how we make decisions about our financial selves -- both now and in the future,
Every day, we make decisions that have good or bad consequences for our future selves. (Can I skip flossing just this one time?) Daniel Goldstein makes tools that help us imagine ourselves over time, so that we make smart choices for Future Us.
Daniel Goldstein studies decision-making -- especially how humans make economic and social decisions over the course of our lives, and how we can give ourselves the right incentives, reminders, and rules of thumb to make long-term smart choices rather than short-term fun choices. He runs the blog Decision Science News. He's a Principal Research Scientist at Yahoo! Research, on leave from a post at the London Business School.
"Goldstein is part of a really fascinating band of psychologists interested in heuristics -- that is, mental shortcuts that have the effect of helping us better navigate the world."
Malcolm Gladwell
