This is part two of our thought provoking conversation with Richard Heft, President and Co-Founder at EXT. Marketing, which is in my opinion, one of Canada’s premier expert financial communications and marketing firms. I’m always excited to talk to Richard; he’s one of those folks who talks to everyone in the business. He always has a ton of takeaways and insight to share, every time.<\/p>\n
In part two, we talk about how advisors can add gravity to their communications with clients at a time when little else matters more. Clients are getting their statements every month and each time they do, especially these days with the rough year it’s been, it’s potentially a trigger for all their fears and concerns about their investments, about you their advisor, and about whether it’s time for a change of direction or worse. This is the call to arms if there ever was one. It’s a time to be proactive, it’s a time to be sensitive, and Richard and I talk about how you can cement your brand as an advisor, in this critical moment.<\/p>\n
Please enjoy our conversations and thank you again for listening.<\/p>\n","protected":false},"excerpt":{"rendered":"
This is part two of our thought provoking conversation with Richard Heft, President and Co-Founder at EXT. Marketing, which is in my opinion, one of Canada’s premier expert financial communications and marketing firms. I’m always excited to talk to Richard; he’s one of those folks who talks to everyone in the business. He always has a ton of takeaways and insight to share, every time.<\/p>\n
In part two, we talk about how advisors can add gravity to their communications with clients at a time when little else matters more. Clients are getting their statements every month and each time they do, especially these days with the rough year it’s been, it’s potentially a trigger for all their fears and concerns about their investments, about you their advisor, and about whether it’s time for a change of direction or worse. This is the call to arms if there ever was one. It’s a time to be proactive, it’s a time to be sensitive, and Richard and I talk about how you can cement your brand as an advisor, in this critical moment.<\/p>\n
Please enjoy our conversations and thank you again for listening.<\/p>\n","protected":false},"author":1,"featured_media":908,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"categories":[18],"tags":[],"_links":{"self":[{"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/episode\/907"}],"collection":[{"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/episode"}],"about":[{"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/types\/episode"}],"author":[{"embeddable":true,"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/comments?post=907"}],"version-history":[{"count":0,"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/episode\/907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/media\/908"}],"wp:attachment":[{"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/media?parent=907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/categories?post=907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/tags?post=907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}