{"id":1330,"date":"2025-07-08T16:05:00","date_gmt":"2025-07-08T16:05:00","guid":{"rendered":"http:\/\/0fb5825d-0220-4439-a212-c4132602ed8d"},"modified":"2025-07-08T16:05:00","modified_gmt":"2025-07-08T16:05:00","slug":"canada-built-the-etf-now-it-risks-losing-the-industry-to-the-u-s-how-cetfa-means-to-reverse-the-trend","status":"publish","type":"episode","link":"https:\/\/advisoranalyst.com\/podcast\/episode\/canada-built-the-etf-now-it-risks-losing-the-industry-to-the-u-s-how-cetfa-means-to-reverse-the-trend\/","title":{"rendered":"Canada built the ETF\u2014now it risks losing the industry to the U.S. \u2014 How CETFA means to reverse the trend"},"content":{"rendered":"

In this episode, Pierre Daillie sit down with Eli Yufest, Executive Director of The Canadian ETF Association (CETFA), for a sharp and revealing conversation about the future of Canada\u2019s ETF industry. Yufest gets right down to it: beyond the Canadian ETF industry’s assets under management, more than $230 billion<\/strong> of Canadian investor capital has left the country\u2014straight into U.S.-listed ETFs\u2014and he\u2019s sounding the alarm on what\u2019s at stake if that trend continues.<\/p>\n

With ETFs now pushing close to $600 billion<\/strong> in assets under management at home, CETFA is stepping up with a full-court press\u2014launching bold educational campaigns, ramping up advocacy efforts, and pushing for smart policy changes. From regulatory risks and investor misconceptions to a tidal wave of U.S. share-class products set to flood the market, this episode digs into the real pressures threatening Canada’s investment ecosystem\u2014and the plan to keep it thriving.<\/p>\n

What if the biggest threat to Canada\u2019s financial future isn\u2019t inflation or interest rates\u2014but our own indifference to homegrown ETFs?<\/em><\/p>\n

\ud83d\udccc Episode Snapshot:<\/strong>Newly appointed CETFA Executive Director Eli Yufest<\/strong> joins us to share his blueprint for growing and protecting Canada\u2019s ETF industry. With a warning about the growing shift of Canadian dollars to U.S.-listed ETFs, Yufest outlines a two-pronged strategy: direct advocacy with regulators and an aggressive education push to reach everyday investors and financial advisors. The conversation covers looming CRM3 disclosure changes, why young Canadians are embracing ETFs, how innovation can unlock broader access, and what\u2019s at risk if we fail to make the domestic market more competitive.<\/p>\n

Chapters:<\/h3>\n[00:01:00] \u2013 Meet Eli Yufest \u2013 from political campaigns to ETF advocacy[00:06:30] \u2013 What surprised Eli about the ETF industry[00:08:00] \u2013 Canada\u2019s overlooked role as ETF innovator[00:09:30] \u2013 Why regulators and politicians are finally listening[00:11:00] \u2013 CETFA\u2019s core mission: Grow the ETF industry[00:13:00] \u2013 The education gap: Jane & Joe Front Porch still don\u2019t know what ETFs are[00:14:30] \u2013 Advisors: Still a huge ETF adoption lag[00:15:30] \u2013 ETF misconceptions: liquidity, costs, and innovation[00:17:30] \u2013 Gen Z, online brokerages, and the future of DIY investing[00:20:00] \u2013 The biggest threat: $230B in assets has left for the U.S.[00:22:00] \u2013 ETF share class tsunami: 1,200+ new U.S. products are coming[00:25:30] \u2013 Why Canada must act now\u2014or lose its ETF market entirely[00:28:00] \u2013 Private equity ETFs and the democratization of access[00:33:00] \u2013 From hedge fund strategies to long-short: ETFs unlock it all[00:35:30] \u2013 CETFA\u2019s behind-the-scenes policy influence and wins[00:39:00] \u2013 Expanding membership, strengthening industry alignment[00:41:30] \u2013 Drawing on a career in strategy and education to lead change<\/p>\n

#CanadianETFs #ETFInnovation #InvestorEducation #CapitalFlight #FinancialAdvocacy<\/p>\n","protected":false},"excerpt":{"rendered":"

In this episode, Pierre Daillie sit down with Eli Yufest, Executive Director of The Canadian ETF Association (CETFA), for a sharp and revealing conversation about the future of Canada\u2019s ETF industry. Yufest gets right down to it: beyond the Canadian ETF industry’s assets under management, more than $230 billion<\/strong> of Canadian investor capital has left the country\u2014straight into U.S.-listed ETFs\u2014and he\u2019s sounding the alarm on what\u2019s at stake if that trend continues.nn<\/p>\n

With ETFs now pushing close to $600 billion<\/strong> in assets under management at home, CETFA is stepping up with a full-court press\u2014launching bold educational campaigns, ramping up advocacy efforts, and pushing for smart policy changes. From regulatory risks and investor misconceptions to a tidal wave of U.S. share-class products set to flood the market, this episode digs into the real pressures threatening Canada’s investment ecosystem\u2014and the plan to keep it thriving.nn<\/p>\n

What if the biggest threat to Canada\u2019s financial future isn\u2019t inflation or interest rates\u2014but our own indifference to homegrown ETFs?<\/em>nn<\/p>\n

\ud83d\udccc Episode Snapshot:<\/strong>nnnNewly appointed CETFA Executive Director Eli Yufest<\/strong> joins us to share his blueprint for growing and protecting Canada\u2019s ETF industry. With a warning about the growing shift of Canadian dollars to U.S.-listed ETFs, Yufest outlines a two-pronged strategy: direct advocacy with regulators and an aggressive education push to reach everyday investors and financial advisors. The conversation covers looming CRM3 disclosure changes, why young Canadians are embracing ETFs, how innovation can unlock broader access, and what\u2019s at risk if we fail to make the domestic market more competitive.<\/p>\n

Chapters:<\/h3>\n

[00:01:00] \u2013 Meet Eli Yufest \u2013 from political campaigns to ETF advocacyn[00:06:30] \u2013 What surprised Eli about the ETF industryn[00:08:00] \u2013 Canada\u2019s overlooked role as ETF innovatorn[00:09:30] \u2013 Why regulators and politicians are finally listeningn[00:11:00] \u2013 CETFA\u2019s core mission: Grow the ETF industryn[00:13:00] \u2013 The education gap: Jane & Joe Front Porch still don\u2019t know what ETFs aren[00:14:30] \u2013 Advisors: Still a huge ETF adoption lagn[00:15:30] \u2013 ETF misconceptions: liquidity, costs, and innovationn[00:17:30] \u2013 Gen Z, online brokerages, and the future of DIY investingn[00:20:00] \u2013 The biggest threat: $230B in assets has left for the U.S.n[00:22:00] \u2013 ETF share class tsunami: 1,200+ new U.S. products are comingn[00:25:30] \u2013 Why Canada must act now\u2014or lose its ETF market entirelyn[00:28:00] \u2013 Private equity ETFs and the democratization of accessn[00:33:00] \u2013 From hedge fund strategies to long-short: ETFs unlock it alln[00:35:30] \u2013 CETFA\u2019s behind-the-scenes policy influence and winsn[00:39:00] \u2013 Expanding membership, strengthening industry alignmentn[00:41:30] \u2013 Drawing on a career in strategy and education to lead change<\/p>\n

nnn #CanadianETFs #ETFInnovation #InvestorEducation #CapitalFlight #FinancialAdvocacy<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"categories":[18],"tags":[],"_links":{"self":[{"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/episode\/1330"}],"collection":[{"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/episode"}],"about":[{"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/types\/episode"}],"author":[{"embeddable":true,"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/comments?post=1330"}],"version-history":[{"count":0,"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/episode\/1330\/revisions"}],"wp:attachment":[{"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/media?parent=1330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/categories?post=1330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/tags?post=1330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}