{"id":1102,"date":"2020-04-19T19:08:00","date_gmt":"2020-04-19T19:08:00","guid":{"rendered":"http:\/\/3f934d86-d9a9-4208-ab7d-1ef746a9659e"},"modified":"2020-04-19T19:08:00","modified_gmt":"2020-04-19T19:08:00","slug":"ep-43-paulette-filion-and-judy-paradi-advisors-future-success-depends-on-keeping-women-engaged","status":"publish","type":"episode","link":"https:\/\/advisoranalyst.com\/podcast\/episode\/ep-43-paulette-filion-and-judy-paradi-advisors-future-success-depends-on-keeping-women-engaged\/","title":{"rendered":"Ep. 43 Paulette Filion and Judy Paradi: Advisors&#039; Future Success Depends on Keeping Women Engaged"},"content":{"rendered":"<p>Our conversation with Judy Paradi and Paulette Filion, partners at StrategyMarketing.ca, and co-authors of the terrific new book, \u201cInvest in HER, The Smart Financial Advisor\u2019s Guide to Winning Female Clients.\u201d<\/p>\n<p>According to numerous studies, women are on course to control about half of all accumulated wealth in Canada within the next decade. The financial industry, though, which remains dominated by males, has been slow to evolve in light of this extraordinary socio-economic trend. This isn\u2019t the 60\u2019s anymore.<\/p>\n<p>Women are getting elected to government, they are gaining an influential foothold on Boards of Directors. They start businesses, they are terrific consumers. Women are expected to live longer than men.<\/p>\n<p>\u2013 Today women account for 62% of University graduates \u2013 Women represent almost half of all practicing lawyers and accountants, more than 60% of all new physicians, and are the main breadwinners in 40% of all households.<\/p>\n<p>In their new book, Invest (in) HER, The Smart Financial Advisor\u2019s Guide to Winning Female Clients, they say advisors are missing the obvious \u2013 they have failed to see that their future success depends on women \u2013 of every age and background.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our conversation with Judy Paradi and Paulette Filion, partners at StrategyMarketing.ca, and co-authors of the terrific new book, \u201cInvest in HER, The Smart Financial Advisor\u2019s Guide to Winning Female Clients.\u201d<\/p>\n<p>According to numerous studies, women are on course to control about half of all accumulated wealth in Canada within the next decade. The financial industry, though, which remains dominated by males, has been slow to evolve in light of this extraordinary socio-economic trend. This isn\u2019t the 60\u2019s anymore.<\/p>\n<p>Women are getting elected to government, they are gaining an influential foothold on Boards of Directors. They start businesses, they are terrific consumers. Women are expected to live longer than men.<\/p>\n<p>\u2013 Today women account for 62% of University graduates \u2013 Women represent almost half of all practicing lawyers and accountants, more than 60% of all new physicians, and are the main breadwinners in 40% of all households.<\/p>\n<p>In their new book, Invest (in) HER, The Smart Financial Advisor\u2019s Guide to Winning Female Clients, they say advisors are missing the obvious \u2013 they have failed to see that their future success depends on women \u2013 of every age and background.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":1,"featured_media":1100,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"categories":[18],"tags":[],"_links":{"self":[{"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/episode\/1102"}],"collection":[{"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/episode"}],"about":[{"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/types\/episode"}],"author":[{"embeddable":true,"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/comments?post=1102"}],"version-history":[{"count":0,"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/episode\/1102\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/media\/1100"}],"wp:attachment":[{"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/media?parent=1102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/categories?post=1102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advisoranalyst.com\/podcast\/wp-json\/wp\/v2\/tags?post=1102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}