Profit from an Increase in Canadian Building Permits

by Martin Noël, Option Matters

In this article, we analyze changes in Canadian building permits in relation to fluctuations in the price of Richelieu Hardware Ltd. (symbol: RCH) for the period from January 2014 to May 2019. RCH is an importer, distributor and manufacturer of specialty hardware and complementary products. The company’s main source of growth is the residential and commercial renovation market.

Chart 1: Changes in the Value of Canadian Building Permits (as at May 10, 2019)

Chart 2: Weekly Changes in the Price of RCH to May 29, 2019 ($21.35)


As the above charts show, from 2014 to early 2016 the value of building permits in Canada fluctuated between $6.5 billion and $7.5 billion, while the price of shares in RCH rose from $14 to $24, for a gain of over 71%. The share price then continued to rise, up another 50% to nearly $36 toward the end of 2018. Meanwhile, the value of building permits began rising, all the way to $8.5 billion.

Starting in 2018, the price of RCH plummeted by more than 38%, to $21.35 on May 29, 2019. This drop, at a time when building permits rose to $8.75 billion and then fell to below $8 billion, seems to indicate that the share price is more of a leading indicator of changes in the value of building permits than the reverse.

So, looking at the recent changes in the price of RCH, we can see that the recent low of close to $20 was not confirmed by a lower trough for the RSI 5 indicator (Relative Strength Index over 5 periods). This positive difference suggests a potential rally in the coming months. If this is indeed what happens, then we should see the value of building permits rise, and this will be a good indication that RCH’s sales will increase.

Such a positive change, if it occurs, may over the next 12 months carry RCH to a target price of $30, representing an increase of more than 40% from $21.35 on May 29, 2019 (important resistance level). An investor who is confident that this scenario will be realized could implement a bullish strategy by purchasing call options to maximize his return per unit of risk.

Since the longest available maturity on May 29, 2019 is January 17, 2020, we will adjust our 8-month target price to $27, representing an increase of approximately 27% (40% x 8 months/12 months). Based on this target price, we will select the call option that will provide the best return if RCH reaches this target at maturity of the option.

We will choose from among the following purchase options:

  • RCH 200117 C 22 at $1.50
  • RCH 200117 C 23 at $1.15
  • RCH 200117 C 24 at $0.85


Table 1: Comparative Table of Call Options

Option with the best leverage

As the above table shows, of these three available call options it is RCH 200117 C 24 at $0.85 (calculated as the average of the bid and ask prices) that provides the optimal risk/return combination, with a potential return of 253% if RCH reaches the target price of $27.00 on January 17, 2020. Therefore, we will carry out the following transaction:

  • Purchase of 10 call options RCH 200117 C 24 at $0.85

Profit and loss profile

Target price for the call options RCH 200117 C 24 at $0.85 = $3.00 ($27.00 – $24.00)

Potential profit = $2.15 per share ($3.00 – $0.85), for a total of $2,150

Potential loss = $0.85 per share (the premium paid), or $850


Even though our target price for RCH shares is $27, our potential profit is linked to the target price of $3.00 for the call options. So we will close out the position as soon as the price of the call options reaches this level, even if RCH has not yet reached the target price of $27. Note that no action will be taken in the event that the stock price goes down instead of up. So it will be important to determine the total capital to be invested in this strategy.

Good luck with your trading, and have a good week!

The strategies presented in this blog are for information and training purposes only, and should not be interpreted as recommendations to buy or sell any security. As always, you should ensure that you are comfortable with the proposed scenarios and ready to assume all the risks before implementing an option strategy.

This post was originally published at the Option Matters blog.

Previous Article

Should Markets Heed Recession Warnings?

Next Article


Related Posts
Subscribe to notifications
Watch. Listen. Read. Raise your average.