Som Seif: What is Alternative Investing?

Recently we chatted with Som Seif, President and CEO, Purpose Investments, and in that conversation, instead of talking at length about what's shaking up the market ā€“ rising yields, valuations, rotation ā€“ we decided it would be more constructive have a basic conversation about alternative investing. We asked Seif, "What is alternative investing?"

"This is symptom of a lack of transparency (or accessibility), and a lack of education (awareness) that happened in the industry over the last 20 years, in expressing and explaining the role of investing, and ways to make money. One of the challenges is to go back to a basic principle which is that all of us have grown up in this industry with the wisdom of a really powerful bull market for equities and bonds," says Seif. "What that has led to is a conventional wisdom of buying stocks long and buying bonds long and just owning them, and kind of plugging your nose during some of those weak one or two year periods, and then just continuing."

The conversation continues from there on the meaning of alternative investing.

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