The bat­tle between your present and future self

Decem­ber 2011

Daniel Gold­stein stud­ies how we make deci­sions about our finan­cial selves — both now and in the future,

Every day, we make deci­sions that have good or bad con­se­quences for our future selves. (Can I skip floss­ing just this one time?) Daniel Gold­stein makes tools that help us imag­ine our­selves over time, so that we make smart choices for Future Us.

Daniel Gold­stein stud­ies decision-making — espe­cially how humans make eco­nomic and social deci­sions over the course of our lives, and how we can give our­selves the right incen­tives, reminders, and rules of thumb to make long-term smart choices rather than short-term fun choices. He runs the blog Deci­sion Sci­ence News. He's a Prin­ci­pal Research Sci­en­tist at Yahoo! Research, on leave from a post at the Lon­don Busi­ness School.

"Gold­stein is part of a really fas­ci­nat­ing band of psy­chol­o­gists inter­ested in heuris­tics — that is, men­tal short­cuts that have the effect of help­ing us bet­ter nav­i­gate the world."

Mal­colm Gladwell

Read more from the author/contributor here.

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