Dan Ariely: Are we really in control of our decisions?
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July 5th, 2009 by AdvisorAnalyst
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Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions.
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Source: TED Talks
Read more from the author/contributor here.
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