Posts Tagged ‘Wsj’

Using credible experts to help clients stick to their plans

Wednesday, January 25th, 2012

War­ren Buf­fett has said it only takes two things for investors to suc­ceed — hav­ing a sound plan and stick­ing to it…and it’s the stick­ing to it part where most peo­ple struggle.

Along sim­i­lar lines, the key for advi­sors in help­ing clients suc­ceed is not devel­op­ing the right plan, it’s putting in place strate­gies to help clients stick to the plan once it’s developed.

That’s typ­i­cally not a big prob­lem when peo­ple are mak­ing money and investors feel rewarded for being in markets.

But it’s a huge issue in times like these, when it’s easy for Cana­di­ans to become anx­ious and discouraged…to go to cash with their exist­ing invest­ments and stop mak­ing RRSP contributions.

In light of that, here’s a strat­egy that can help clients main­tain con­fi­dence and stick to their plans.

Pro­vid­ing perspective

In my con­ver­sa­tions with Cana­dian investors, almost all want to deal with advi­sors who are gen­er­ally pos­i­tive but at the same time pro­vide a bal­anced per­spec­tive; so don’t fall into the perma-bull “don’t worry be happy” camp.

That’s why you can’t dis­miss the issues that global economies and stock mar­kets are facing.

And with many clients, you can’t rely on just your own opin­ion or your firm’s research — in times like these, it’s help­ful to pro­vide sup­port from trusted, third party sources.

The lead­ing voices in the val­u­a­tion debate

That’s the rea­son that in early July I con­ducted video inter­views with both Jeremy Siegel and Robert Shiller, the two lead­ing voices on the mar­ket val­u­a­tions, with a view to pre­sent­ing both sides of the argu­ment on mar­ket valuations.

Both Siegel and Shiller are highly cred­i­ble — they each called the tech melt­down and take a fact-based approach to their analysis.

Here’s the link to a March Wall Street Jour­nal front page story that high­lighted these two aca­d­e­mics as the lead­ing voices in the under­val­ued vs. over­val­ued debate: http://​online​.wsj​.com/​a​r​t​i​c​l​e​/​S​B​1​0​0​0​1​4​2​4​0​5​2​7​4​8​7​0​4​7​0​6​3​0​4​5​7​5​1​0​7​4​9​2​6​3​2​5​6​7​8​0​2​.​h​tml

Using the videos with clients

Last week, videos of the inter­views with Siegel and Shiller were posted to the Cli​entin​sights​.ca website.

There are a cou­ple of ways to use these interviews.

One is to email clients the one that sup­ports your point of view.

Alter­na­tively, you might want to send clients not just the one you agree with but both videos — and then talk about the con­trary case that has been presented.

By demon­strat­ing that you’ve looked at the full gamut of views rather than telling just one side of story, your ulti­mate rec­om­men­da­tion has more power.

So if you’re rec­om­mend­ing clients stay fully invested, it’s impor­tant to show clients you’ve exam­ined the neg­a­tive case.

And if you’re cau­tious and rec­om­mend­ing cash, it’s help­ful to demon­strate that you’re not ignor­ing the opti­mistic voices.

Doing this entails a longer, more detailed con­ver­sa­tion — but it’s this kind of con­ver­sa­tion that helps clients stick to their plan at the inevitable time when the mar­ket goes against the stance you’ve taken.

To watch videos of two of the inter­views with Jeremy Siegel, click here:

Why stocks are undervalued

http://​cli​entin​sights​.ca/​v​i​d​e​o​/​j​e​r​e​m​y​-​s​i​e​g​e​l​-​w​h​y​-​s​t​o​c​k​s​-​a​r​e​-​u​n​d​e​r​v​a​l​u​e​d​/​t​y​p​e​:​i​n​v​e​s​tor

Respond­ing on mar­ket concerns:

http://​cli​entin​sights​.ca/​v​i​d​e​o​/​j​e​r​e​m​y​-​s​i​e​g​e​l​-​r​e​s​p​o​n​d​i​n​g​-​t​o​-​m​a​r​k​e​t​-​c​o​n​c​e​r​n​s​/​t​y​p​e​:​i​n​v​e​s​tor

And these inter­views sum­ma­rize Robert Shiller’s views on the market:

A cau­tious out­look for stocks:

http://​www​.cli​entin​sights​.ca/​v​i​d​e​o​/​r​o​b​e​r​t​-​s​h​i​l​l​e​r​-​a​-​c​a​u​t​i​o​u​s​-​o​u​t​l​o​o​k​-​f​o​r​-​s​t​o​c​k​s​/​t​y​p​e​:​i​n​v​e​s​tor

The impact of con­sumer confidence:

http://​www​.cli​entin​sights​.ca/​v​i​d​e​o​/​r​o​b​e​r​t​-​s​h​i​l​l​e​r​-​t​h​e​-​i​m​p​a​c​t​-​o​f​-​c​o​n​s​u​m​e​r​-​c​o​n​f​i​d​e​n​c​e​/​t​y​p​e​:​i​n​v​e​s​tor

To watch a dozen dif­fer­ent inter­views with Jeremy Siegel and Robert Shiller, go to www​.cli​entin​sights​.ca.


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Why Investors are ”Mad as Hell” … and What You Can Do About It

Wednesday, August 24th, 2011

Last Fri­day, Jason Zweig of the Wall Street Jour­nal Street Jour­nal wrote about fear and anger as the two dom­i­nant atti­tudes of Amer­i­can investors today; fear about their future and anger at those they see as respon­si­ble for the lat­est cri­sis. His col­umn depicts many investors as intensely dis­il­lu­sioned, sum­mon­ing up the phrase “I’m mad as hell and I’m not going to take it any more” made famous in the 1976 Oscar-winning film, Net­work.

http://​online​.wsj​.com/​a​r​t​i​c​l​e​/​S​B​1​0​0​0​1​4​2​4​0​5​3​1​1​1​9​0​4​0​7​0​6​0​4​5​7​6​5​1​8​5​8​4​2​9​0​6​1​4​6​0​2​.​h​t​m​l​?​m​o​d​=​d​j​i​n​t​i​n​v​e​s​t​o​r_t

While these sen­ti­ments are more pro­nounced in the United States, Cana­di­ans have many of the same con­cerns. And these wor­ries aren’t lim­ited to just “do it your­self” or older investors or those with mod­est assets. They cut across a broad range of ages and asset levels.

Today’s investor psy­che has fun­da­men­tal impli­ca­tions that will require changes in how you inter­act with clients. Before get­ting into how to respond, let’s look at what’s dri­ving today’s mindset.

Why investors are afraid

In his arti­cle, Zweig pointed to three things that cause fear among investors:

Their finances

In a recent sur­vey, 73% of Amer­i­cans said they “wor­ried about money” dur­ing the pre­vi­ous day, up from 56% in March of 2009, when there was seri­ous talk of a global melt­down and another depres­sion. Indica­tive of this anx­i­ety was a recent New York Times arti­cle on dol­lar stores which pointed to a “new con­sumerism” among the afflu­ent, as house­holds with incomes over $70,000 today make up almost 25% of dol­lar store cus­tomers and are the fastest grow­ing seg­ment of their shoppers.

Their future

Nearly 6 in 10 Amer­i­cans say that the lat­est mar­ket down­turn will limit the oppor­tu­ni­ties to pur­sue their future objec­tives. Only 11% say they have “strong or very strong con­trol of their finan­cial lives”, down from 17% in March of 2009.

The way ahead for the United States

Over half of Amer­i­cans are mod­er­ately, or very fear­ful about the future of the United States. These fears aren’t new. Even before the events of 2008, sur­veys showed the cur­rent gen­er­a­tion of Amer­i­cans to be the first on record unsure about whether their chil­dren would be bet­ter off than they are.

Con­tin­ued uncer­tainty about house prices and unem­ploy­ment has only made these fears worse, and the down­grade of US debt and exten­sive media cov­er­age about the deficit and debt ceil­ing have also con­tributed to this anxiety.

What makes peo­ple angry?

The sur­vey found that 59% of Amer­i­cans are mod­er­ately or very angry about the chal­lenges fac­ing the United States; but their anger goes beyond that, to real frus­tra­tion with the way the finan­cial indus­try oper­ates today.

In his col­umn, Zweig writes: “Peo­ple seem to feel like bystanders at their own finan­cial lives — almost as if they were spec­ta­tors at a race track equally inca­pable of stop­ping an impend­ing car crash and of tear­ing their eyes away from it.”

In a video inter­view accom­pa­ny­ing the arti­cle, Zweig said that many investors feel vic­tim­ized by a sys­tem rigged against them, con­structed by pol­icy mak­ers, reg­u­la­tors, banks and Wall Street firms for their own ben­e­fit. More than at any time since the 1930s, investors feel the rules are tilted against them. This has con­tributed to a “buyer’s strike” on stocks. While exist­ing hold­ings aren’t being sold, new money is stay­ing on the side­lines, even in the face of record low returns on bonds and cash.

Rebuild­ing confidence

When it comes to their finan­cial advi­sors, investors tend to be scep­ti­cal rather than angry. Even when investors like and respect their advi­sor, many say advi­sors over­sold their abil­ity to man­age risk. Even “con­ser­v­a­tive” port­fo­lios were hit harder than was seen as pos­si­ble, both in 2008 and in the past cycle. Another wide­spread com­plaint is that advi­sors have been too slow to act in the face of chang­ing developments.

Whether these com­plaints are fair is irrel­e­vant; they are real in the minds of many investors. Given that real­ity and the extent to which the con­fi­dence of many clients has been shaken, here are some guide­lines for con­ver­sa­tions to address some of today’s client anxiety.

1. Make face to face meet­ings your priority

Many advi­sors rarely meet with clients; depend­ing on your busi­ness model, there may be annual reviews, some­times not even that.

Clients may be okay with this in nor­mal times … but rec­og­nize that these are not nor­mal times. For the period ahead, your top pri­or­ity should be offer­ing to meet with any clients who are anx­ious or want to dis­cuss their port­fo­lio. Even if a meet­ing can’t take place for three or four weeks, the fact that it has been sched­uled will reduce some of the stress that clients feel.

2. Start by listening

With many investors, feel­ing gen­uinely lis­tened to is the first step on the path to rebuild­ing trust. In his best seller The Seven Habits of Highly Effec­tive Peo­ple, Stephen Covey put it well: Seek first to under­stand, then to be understood.”

Start meet­ings with some­thing as sim­ple as “Mar­kets have made many investors anx­ious; tell me how you’re feel­ing.” Encour­age clients to talk about their con­cerns with fol­low up ques­tions. The best way to engage clients is by get­ting them to open up about how they really feel.

3. Acknowl­edge today’s real chal­lenges,- but don’t over­state them either

Straight talk helps build trust. That means being upfront about the real con­cerns for the econ­omy; don’t sugar-coat the chal­lenges around debt, unem­ploy­ment and hous­ing prices through­out the devel­oped world.

At the same time, you need to pro­vide pos­i­tive per­spec­tives that help bal­ance all the bad news. Given the scep­ti­cism about stocks as an asset class, big pic­ture con­ver­sa­tions about price earn­ings mul­ti­ples com­pared to his­tor­i­cal lev­els won’t always do that. “Focus on the long term” and “remem­ber that stocks out­per­form over time” have worn thin with many clients. Instead, hone in on the earn­ings and finan­cial health of com­pa­nies that clients know and have con­fi­dence in; Apple, Proc­ter and Gam­ble and Shop­pers Drug Mart are all good exam­ples of famil­iar names that reas­sure clients.

4. Re-examine the role of invest­ments that gen­er­ate cash

Many investors have money in cash that should be invested to achieve long term goals. Pro­vided that they don’t need access to the funds for some time, an approach that can increase client con­fi­dence and get money off the side­lines is to focus on invest­ments that pay steady income of 3% to 5%;blue chip con­sumer sta­ple, util­ity and tele­com stocks that pay healthy div­i­dends and invest­ment grade bonds are examples.

Share the research show­ing the his­tor­i­cal mar­ket out­per­for­mance by com­pa­nies that con­sis­tently raise div­i­dends, ver­sus those that hold them steady or don’t pay div­i­dends at all. When deploy­ing cash into the mar­ket, dis­cuss doing this in stages over the next year; Not only does this reduce the risk of invest­ing just before a big drop, but it sends your client the mes­sage that you’re not in a hurry to get your hands on their money.

5. Have can­did con­ver­sa­tions about the price of risk aversion

Times like these truly test clients’ tol­er­ance for volatil­ity. A week­end Globe and Mail story on why investors need an invest­ment pol­icy state­ment is an exam­ple. In a sam­ple IPS, a 46 year old woman can tol­er­ate a loss of 10% but a decline beyond a one year period would con­cern her. It’s hard to see how that leads to an invest­ment mix with any chance of pro­vid­ing a rea­son­able long term return. It may be that this investor would pre­fer to work an extra five or ten years rather than take more risk, but at the very least her advi­sor needs to be crys­tal clear about the impli­ca­tions of the choice she’s making.

These kinds of mar­kets cre­ate the need to talk about the losses that investors can with­stand and still sleep at night on the one hand and the true cost of avoid­ing mid-term losses on the other. In some cases, this con­ver­sa­tion will result in adjust­ing the risk in port­fo­lios down, in oth­ers clients will con­clude that they need to change their view on how much volatil­ity they can live with. While stud­ies gen­er­ally ques­tion the value of guar­an­teed prod­ucts, some­times the guar­an­tees on seg­re­gated funds or guar­an­teed min­i­mum with­drawal ben­e­fit solu­tions can make the dif­fer­ence in clients’ com­fort with more volatile investments.

6. Revisit port­fo­lios more often

A com­mon com­plaint is that advi­sors are too pas­sive and port­fo­lios too sta­tic. Many investors feel they’re just sit­ting there,“tak­ing it.” That’s espe­cially true with investors who own mutual funds and other man­aged solu­tions, and are often unaware of changes to their portfolios.

Dur­ing mar­kets like those of late, clients want to feel that their port­fo­lios are chang­ing to take advan­tage of oppor­tu­ni­ties. A com­mon com­plaint from clients; “If my invest­ments made sense a year ago, given all that’s gone on, how’s it pos­si­ble that exactly the same invest­ments make sense today?” In response, make a com­mit­ment to update clients quar­terly on what’s hap­pen­ing to mar­kets and any changes in port­fo­lios as a result.

7. Iden­tify options to help clients con­trol their finan­cial future

Jason Zweig’s arti­cle talked about a num­ber of things stress­ing investors today, but feel­ing that they don’t have con­trol of their finan­cial future has to be at the top of the list.

A good finan­cial advisor’s most impor­tant role is to work with clients to cre­ate a finan­cial path to their long-term objec­tives, in the process help­ing them under­stand the options and trade­offs avail­able to achieve their goals. That process can give clients a feel­ing that they have choices and at least some mea­sure of con­trol of their finan­cial future. If your con­ver­sa­tions with clients achieve noth­ing else, then the time invested will be well spent.

Win­ston Churchill once said: “The pes­simist sees the dif­fi­culty in every oppor­tu­nity. The opti­mist sees the oppor­tu­nity in every dif­fi­culty.” Right now, many clients are over­whelmed by all the bad news sur­round­ing them. Great finan­cial advi­sors are emo­tional anchors for investors, keep­ing the highs from being too high, and the lows from being too low. By putting these steps in motion, you will pro­vide bal­ance and help clients recap­ture a sense of real­is­tic opti­mism about their future.

Here are Jason Zweig’s arti­cle and video inter­view from last Friday’s Wall Street Journal.

http://​online​.wsj​.com/​a​r​t​i​c​l​e​/​S​B​1​0​0​0​1​4​2​4​0​5​3​1​1​1​9​0​4​0​7​0​6​0​4​5​7​6​5​1​8​5​8​4​2​9​0​6​1​4​6​0​2​.​h​t​m​l​?​m​o​d​=​d​j​i​n​t​i​n​v​e​s​t​o​r_t

http://​online​.wsj​.com/​a​r​t​i​c​l​e​/​B​B​9​A​0​9​5​0​-​8​4​D​A​-​4​3​4​1​-​9​A​E​8​-​3​7​6​5​2​C​4​D​E​8​1​4​.​h​tml


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More Articles to Send Anxious Clients

Wednesday, July 14th, 2010

Last week’s post with arti­cles to send ner­vous clients got a great response.

In light of that, here are more arti­cles from this weekend’s Barron’s , New York Times and Wall Street Jour­nal that might reas­sure anx­ious clients.

First, the Chief Invest­ment Offi­cer of Har­ris Pri­vate Bank in Chicago looks at val­u­a­tion, the econ­omy, liq­uid­ity, psy­chol­ogy and momen­tum to make a strong case for U.S. equities.

Bar​rons​.com – For Stocks, the Signs Point Up

And the cover story in today’s Barron’s out­lines how the high­est qual­ity stocks have lagged in the recent run up – but are posi­tioned to out­per­form going forward.

Bar​rons​.com – Qual­ity Counts

A story in Saturday’s Wall Street Jour­nal high­lighted the first upturn in man­u­fac­tur­ing in nine months – with no signs of accom­pa­ny­ing infla­tion pressures.

WSJ​.com – Indus­trial Out­put Climbs, While Prices Stay Steady

An arti­cle in last week’s New York Times reported on a pos­i­tive out­look from the Fed­eral Reserve Board.

BUSINESS / ECONOMY | August 13, 2009
Fed Views Reces­sion as Near an End

And on Fri­day the New York Times also reported on pos­i­tive indi­ca­tions for global trade.

BUSINESS / ECONOMY | August 15, 2009
Off the Charts:  Hints of a Rebound in Global Trade

For more arti­cles to email clients, every Wednes­day Green​ligh​tad​vi​sor​.com posts arti­cles from the pre­vi­ous week to their website.

For last Wednesday’s arti­cles, click here:

http://​green​ligh​tad​vi​sor​.com/​a​d​v​i​s​o​r​/​?​p​=​548


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4 Articles to Send Nervous Clients

Tuesday, March 30th, 2010

Even with the mar­ket bounce­back in 2009, many clients are still anx­ious, often stem­ming from neg­a­tive media cov­er­age of prospects for the econ­omy and markets.

If you run into this, here are recent arti­cles that might help calm ner­vous clients.

Emerg­ing mar­kets soar past their doubters

New York Times — Tues­day Decem­ber 29

http://​www​.nytimes​.com/​2​0​0​9​/​1​2​/​3​0​/​b​u​s​i​n​e​s​s​/​g​l​o​b​a​l​/​3​0​e​m​e​r​g​e​.​h​t​m​l​?​t​h​&​a​m​p​;​e​m​c​=th

Jeremy Siegel on the Under­val­u­a­tion in US equities

Advi­sor Per­spec­tives — Tues­day Decem­ber 29

http://​www​.advi​sor​per​spec​tives​.com/​n​e​w​s​l​e​t​t​e​r​s​0​/​J​e​r​e​m​y​_​S​i​e​g​e​l​_​o​n​_​t​h​e​_​U​n​d​e​r​v​a​l​u​a​t​i​o​n​_​i​n​_​U​S​_​E​q​u​i​t​i​e​s​.​php

Adver­tise­ment


The best is yet to come — the full ben­e­fits of tech­nol­ogy are on their way

Wall Street Jour­nal — Mon­day, Decem­ber 28

http://​online​.wsj​.com/​a​r​t​i​c​l​e​/​S​B​1​0​0​0​1​4​2​4​0​5​2​7​4​8​7​0​4​9​0​5​7​0​4​5​7​4​6​2​3​2​2​1​3​2​2​2​3​4​8​5​0​.​h​t​m​l​?​m​o​d​=​d​jem

The case for opti­mism on the economy

Wall Street Jour­nal — Tues­day Decem­ber 15

WSJ​.com — Opin­ion: The Case for Opti­mism on the Economy




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Articles You Can Send to Clients (July 15, 2009)

Friday, December 18th, 2009

As pref­aced in today’s newsletter:

Dur­ing this period of height­ened require­ments for com­mu­ni­ca­tions to your clients, keep­ing in touch with your net­work of clients and prospects is crit­i­cal. While there is no sub­sti­tute for one-to-one meet­ings and phone calls, weekly or peri­odic emails are an effec­tive way of stay­ing vis­i­ble and devel­op­ing frank and open dis­cus­sions with both clients and prospects.

Start­ing today, and every Wednes­day from today, as a ser­vice to you, we will be send­ing a list­ing of 3–5 arti­cles from high value sources (e.g., G&M, WSJ, NYTimes) that you may use to send to your clients and prospects as part of your com­mu­ni­ca­tions strat­egy. We will also include some help­ful pref­ac­ing notes that you may use as well.

Keep in touch, and , by the way, if and when you find use­ful arti­cles, we would be extremely grate­ful for your submissions.

Below is this week’s selec­tion of arti­cles that you can send to clients.

Here are three arti­cles that I thought you might find inter­est­ing which dis­cuss the eco­nomic out­look of Lak­sh­man Achuthan, one of the fore­most econ­o­mists in the US, the out­look for stocks from the Wiz­ard of Whar­ton, Jeremy Siegel, and an arti­cle from the Wall Street Jour­nal about the oppor­tu­nity in income/dividend pay­ing stocks (as a gen­eral heading).

–Adver­tise­ment–

The Reces­sion is Over!
ECRI declares the reces­sion over with the US econ­omy track­ing up to 2.4% in the third quarter…

http://​www​.slate​.com/​i​d​/​2​2​2​2​7​42/

Source: Slate​.com/​W​a​s​h​i​n​g​ton Post

There is a great deal of skep­ti­cism about the econ­omy, and many mixed offer­ings in terms of opin­ion on out­look. The Slate​.com arti­cle, The Reces­sion is Over!, dis­cusses the con­trast­ing view of Lak­sh­man Achuthan, of ECRI (Eco­nomic Cycles Research Insti­tute), one of the most highly regarded inde­pen­dent econ­o­mists, known for a long list of accu­rate and pre­scient eco­nomic fore­casts, who points out that three sig­nif­i­cant lead­ing indi­ca­tors are cur­rently flash­ing green.

They’re (ECRI) the Spocks of the eco­nomic fore­cast­ing crowd—unemotional, unin­vested in any­thing but the logic of what his­tory and their dash­board tell them. “From our van­tage point, every week and every month our call is get­ting stronger, not weaker, includ­ing over the last few weeks,” says Achuthan. “The reces­sion is end­ing some­where this sum­mer.” In fact, it may already be over.

********

Jeremy Siegel: ‘The Mar­ket Will Stage Another Recov­ery’,
Knowledge@Wharton, June 24, 2009

http://​knowl​edge​.whar​ton​.upenn​.edu/​a​r​t​i​c​l​e​.​c​f​m​?​a​r​t​i​c​l​e​i​d​=​2​267

Jeremy Siegel, Whar­ton School Pro­fes­sor, Direc­tor of Wis­dom Tree ETFs and author of the invest­ing clas­sic, Stocks for the Long Run, says that now that the reces­sion will not turn into a depres­sion call stocks are poised for a recovery.

Siegel: Well, of course, we had a tremen­dous down­turn from Jan­u­ary to March, a plunge. And we’ve had recov­ery back to those Jan­u­ary lev­els, basi­cally. So year-to-date, we’re sort of even on the mar­ket. Actu­ally, in Asia, we’re well above it. Mar­kets are about 20% higher than the year-end. For the emerg­ing mar­kets and the Asian mar­kets, there’s been a much bet­ter recov­ery, because there’s been a bet­ter eco­nomic recovery.

It’s always very hard to pre­dict the stock mar­ket. It’s cer­tainly tak­ing a breather now. I main­tain that if we can keep oil at the $70 level, and if inter­est rates on long-term bonds, 10-year bonds, don’t go much above 4%, the mar­ket will stage another recov­ery that could bring it up another 15% to 20% — really, by year-end. It’s hard to know exactly when that will take place. But I think peo­ple really see [that] the recov­ery is com­ing. Again, just like they were relieved that, “Oh, it’s not a depres­sion, it looks like it’s end­ing,” [they see] we are get­ting some recov­ery. I think if the [price of oil] and inter­est rates … remain sta­ble and low, we will put more money in stocks. There’s still over $4 tril­lion in money funds that are earn­ing about 1% or less, which is not as attrac­tive as rates that I believe could be moved into the mar­ket, once prospects of the recov­ery seem more certain.

********

Bright Out­look for Income Investors
July 4, 2009 — Wall Street Jour­nal — By Tom Lau­ri­cella
Out of last year’s tur­moil in mar­kets a bright spot has emerged for investors look­ing for income — The pay­out on dividend-paying (or income-paying) stocks has gone up as a result of share prices falling fur­ther than payouts.

The main point of this arti­cle is that bat­tered high qual­ity div­i­dend stocks as well as gov­ern­ment bonds are now offer­ing higher real rates of return as a result of infla­tion run­ning at 2% or lower.

Yes, div­i­dends may have plunged — but share prices have fallen fur­ther. Trans­la­tion: The per­cent­age pay­out of many dividend-paying stocks has actu­ally gone up. Some tra­di­tional yield plays — such as util­i­ties — look attrac­tive. Bond funds, aside from U.S. gov­ern­ment bond funds, offer other options.

And investors shouldn’t dwell too much on yields that seem low. What mat­ters is how they com­pare to inflation.

When investors see a yield of 4% or even 3.5%, it looks like a low-yield invest­ment,” says Fran Kin­niry, head of the invest­ment strat­egy group at Van­guard Group. “But with infla­tion run­ning at 2% or lower, the yields on fixed income or even equi­ties aren’t that poor.”


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