Profession

Profession

A Niche Is A Need – Avoiding The Biggest Mistake Of Marketing

Speaking Narrow
My Practice
Maybe you’ve heard that successful marketing starts with defining your niche; know who you will market to before you start. And when they do it, most advisors make ...
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How to Design a Referral Marketing Strategy – Results from Client Engagement Think Tank, Part Four

Speaking Narrow
My Practice
In my first three posts on our client engagement think tank, I set the stage for a discussion of a referral marketing plan. What we found in our ...
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Do You Have the Guts to Set Yourself Apart?

Speaking Narrow
My Practice
In a recent post, Seth Godin points out that creating a competitive advantage takes guts. A few days ago, I wrote about the importance of identifying a niche ...
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For More Business, Prospect Fewer Clients

Speaking Narrow
My Practice
It is utterly against the DNA of most advisors, but if you want to be a success at attracting referrals you must choose not to pursue good prospects. ...
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How to Attract Referrals Systematically

Speaking Narrow
My Practice
In my first three posts on our client engagement think tank, I set the stage for a discussion of a referral marketing plan. What we found in our ...
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