Maximum Impact

Maximum Impact

Structuring meetings for maximum impact

danrichards
Dan Richards
Back in August, I wrote about new research on what shapes how consumers recall interactions and experiences. What researchers have found is that in every experience, two things ...
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Four ways to get maximum impact from client gifts

danrichards
Dan Richards
With Christmas around the corner, many advisors are thinking about how to get the most mileage from the dollars they spend on client gifts. My column in November’s ...
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An unexpected route to ecstatic clients

danrichards
Dan Richards
A recent column in the New York Times about how to maximize the pleasure from vacations shed light on some recent conversations with investors that puzzled me at ...
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