My column this month in Investment Executive dealt with a major change in what it takes to communicate effectively with a growing number of existing and prospective clients – and in particular focuses on the growing importance of video based communication.
In understanding the need to change our thinking on communication, it’s important to look at the broader shift in mindset among many clients.
Until recently, most investors would respond to a recommendation with “If that’s what you think, fine.”
Today, even if the same decision is ultimately reached, conversations are taking longer and investors are asking tougher questions – and often looking for back up via direct access to experts.
How can advisors stay motivated in the face of tough day after tough day in markets, a relentless stream of bad news in the media and a succession of difficult client conversations? One useful strategy can be “framing” the way you think about market events or tough client meetings to control the impact these have on our mood. Last week, I was invited to participate in a conference call for advisors by Mackenzie Financial. In talking about the theme for this call, we decided to concentrate on strategies that advisors can put in place to maintain motivation and a positive mindset.
Earlier this year, I conducted a series of workshops sponsored in part by Mackenzie Financial.
Recently, a Mackenzie wholesaler emailed me with a question from an advisor, curious if I had any ideas on how to initiate referrals targeting million dollar plus clients.
As you move up the high net worth ladder, confidentiality becomes a bigger and bigger concern – and anything resembling a traditional mass market approach to referrals simply doesn’t work and in fact can harm the relationship.
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WSJ What's News Late Edition, March 17, 2010by The Wall Street Journal 17 Mar 2010 at 4:56pm
Stocks rise again as the Dow closes at a 2010 high; wholesale prices fall in February, showing inflation remains in check; and MillerCoors shakes things up with a new brew.
Jeffrey Saut Daily Audio Comment Raymond James
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