Posts Tagged ‘Frequency Contact’

Tackling the #1 cause of client loss

Wednesday, January 20th, 2010

Dan Richards, Strategic ImperativesRecent research with investors indicates that the traditional model of client contact is not working in today’s environment – as a result advisors need to consider new alternatives to how they communicate.

The reason is quite simple: Despite their best efforts, many advisors are struggling to meet escalating client demands for communication – and clients are at risk as a result.

In a research study by Ipsos Reid last November, 13% of Canadian investors said they are thinking about changing their primary financial advisor in the next year.

The main reason driving a possible change in advisor?

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Guidelines for an effective mid-year letter

Monday, June 22nd, 2009

Dan Richards, Strategic ImperativesLast week, U.S. discount broker Charles Schwab released a research report indicating that one in four American investors is considering changing firms or advisors, consistent with recent data on Canadian investors  open to making a move.

An interesting insight emerged when investors were asked why they might switch. The top two factors, each mentioned 32% of the time, were desire for a better fee structure and better advice. Just behind in 29% of cases where investors are contemplating a move was the desire for more proactive contact.

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