Over the past six months, I’ve spent lots of time talking to advisors, both individually and in groups.
A key conclusion: Never have so many advisors struggled to maintain even the most basic level of activity and show up in the morning with a modicum of enthusiasm.
Yes, some advisors are stepping up to the challenge and ramping up activity and communication with existing and prospective clients – but they’re the minority. More typical are those advisors who struggle to do much more than show up at the office. And even when in the office, some advisors confess there are days when they fight to make more than four or five calls.
Robert Cialdini, Professor of Psychology at Arizona State University, and the foremost authority on the subject of influence and persuasion, gives a fascinating and worthwhile speech on the psychology of persuasion and about his latest book, Yes!: 50 secrets from the science of persuasion.
Engaging, connecting, reasoning and persuading citizens is a vitally important role for any public communicator. Indeed, influencing others is a crucial factor in any organisation’s success, be it a commercial institution, local authority or elected government.
Making meaningful changes in how we work is one of the hardest tasks we can attempt.
Change is possible however – recently I had a conversation with an advisor on a large team that had succeeded in implementing some significant new initiatives since the beginning of the year.
They key was time blocking, setting aside time each week for a major new undertaking and implementing a proven formula for change behind that commitment.
Recognize the obstacles to change
Change is an incredibly powerful force – it can word for you or against you. The trick is to harness it to work in your favour.
3 ETF Trends Being Spotted Right Now by AdvisorAnalyst 18 Mar 2010 at 8:23am
This article is a guest contribution by Tom Lydon, ETFTrends.com.
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