Archive for June, 2009


Why Trust Improves Your Bottom Line

Monday, June 22nd, 2009

This article is a guest post by Charles H. Green, Trusted Advisor Associates, published originally on Monday, June 15, 2009

Trust and profitsLet’s just face it head on. Many of you think all the recent hoo-ra about trust is lefty-liberal, softy, wishful thinking. Nice to have, but not the stuff of serious bottom line impact.

If only the world could be freed of terrorists and Madoffs and Wall Street’s relentless pressure for quarterly performance, then maybe we could afford some trust; but right now, with this economy? Gwanwidja, Charlie, it ain’t happening.

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Guidelines for an effective mid-year letter

Monday, June 22nd, 2009

Dan Richards, Strategic ImperativesLast week, U.S. discount broker Charles Schwab released a research report indicating that one in four American investors is considering changing firms or advisors, consistent with recent data on Canadian investors  open to making a move.

An interesting insight emerged when investors were asked why they might switch. The top two factors, each mentioned 32% of the time, were desire for a better fee structure and better advice. Just behind in 29% of cases where investors are contemplating a move was the desire for more proactive contact.

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Write Your Next Proposal Sitting Next to the Client

Thursday, June 18th, 2009

This article is a guest post by Charles H. Green, of Trusted Advisor Associates.

Modern Times?We all know we should write proposals that are less about us. We know we should spend less space on credentials and methodology; we know we should focus more on results, benefits, and adding value in the proposal.

But we nearly always miss the biggest proposal opportunity of all—to build the relationship.

Rounding up the Usual Suspects–PIRL

You know well the drill; it varies in detail only, differing slightly with the complexity of your business. It probably sounds pretty much like this.

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Ethics and Compliance: What’s Trust Got to Do With It?

Wednesday, June 3rd, 2009

Charles H. GreenWe’re pleased to have found an excellent advisor development site authored by Charles H. Green, founder and CEO of Trusted Advisor Associates. The author of Trust-based Selling and co-author of The Trusted Advisor, he has spoken to, consulted for or done seminars about trusted relationships in business for a wide and global range of industries and functions.

Centering on the theme of trust in business relationships, Charles works with complex organizations to improve trust in sales, internal trust between organizations, and trusted advisor relationships with external clients and customers.

The following article by Charles H. Green was posted on Thursday, May 28, 2009 (post #497)

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